Xingdian Hulian · Cixi Home Appliance

About Cixi Home Appliance Hall

Industry-belt selection showroom where buyers talk directly with source factories

About Us

Operated by Xingdian Interconnect, Cixi Home Appliance Hall is a core sourcing platform for China's home appliance manufacturing belt. As a world-renowned small-appliance manufacturing base, Cixi boasts a complete supply chain and mature manufacturing capability. We deeply integrate quality factories across Cixi and surrounding regions to provide one-stop OEM/ODM sourcing for exporters, cross-border sellers and brands.

With a 4000+ sqm showroom, the Hall brings together 300+ partner factories and 3000+ curated products across 80+ categories — kitchen, living, personal care, environmental and pet appliances — meeting diverse sourcing needs worldwide.

We have also built selection centers in Zhongshan, Bazhou and Xingtai across the Pearl River Delta and Beijing-Tianjin-Hebei regions. The four showrooms total over 8000 sqm, offering buyers an even richer source of factory products.

Cixi Home Appliances Hall - Multilingual Welcome

Cixi Main Hall · 3,000+ home appliances on display

Four Halls, Nationwide Network

Cixi Home Appliance Hall (Flagship)

Zhejiang · Cixi

Our headquarters and the core of China's small-appliance belt, providing end-to-end OEM/ODM service — the main stage for selection and matchmaking.

4000 sqm showroom · 300+ factories · 3000+ products

Zhongshan Hall

Guangdong · Zhongshan

A strategic foothold in the Pearl River Delta, connecting Greater Bay Area export channels and Canton Fair sourcing resources.

1000 sqm · target 150 factories

Bazhou Hall

Hebei · Bazhou

A northern selection center radiating to Beijing-Tianjin-Hebei and northern China sourcing demand.

2500 sqm · target 300 factories

Xingtai Hall (Pet Appliance Center)

Hebei · Xingtai

A new foothold in North China focused on pet appliances, expanding cluster connections across Hebei and beyond.

1500 sqm · target 150 factories
Product Showcase Area

Source factories gathered for easy selection and sampling

Why source through Cixi Hall / Brother Hui

Sourcing factories yourself vs. through Brother Hui — what's the difference?

We've spent 20+ years in home appliances and are veterans of both foreign trade and e-commerce — a founding partner of Ningbo's first e-commerce park, founding chairman of its first e-commerce association (10 years), and 13 years operating the appliance belt professionally. We've connected with 5000+ source factories, and count thousands of established-factory owners as long-time friends — 300+ of whom have joined the Hall. For buyers, our matching service is completely free.

Source factories

自己找Opaque info, hard to tell intermediaries, tough to reach sources
找辉哥Direct to 5000+ source factories, no middlemen

Market fit

自己找Unfamiliar with the belt, factories may not match
找辉哥Precise match — high value for Afro-Asia, certified & experienced for EU/US

Trust

自己找Cold calls, costly and slow to build trust
找辉哥Warm introductions, trust in place, double the efficiency

Expertise

自己找Unfamiliar with the belt, slow communication
找辉哥Old hand in appliances + trade + e-com, speaks the language

Decision speed

自己找Hard to meet owners, layered slow communication
找辉哥Big buyers talk straight to factory owners, one step ahead

In-person selection

自己找Photos hide quality, inefficient running between factories
找辉哥4 national showrooms, 8000 sqm to inspect on-site
20+ yrs
Appliances & trade experience
13 yrs
Belt operation
5000+
Source factories connected
300+
Joined the Hall

Resource Sharing · Collaborative Services

Backed by the Home Appliance Ecosystem, we do more than matchmaking — we provide full-chain collaborative resources for buyers and factories.

Sourcing Match & OEM/ODM

Match factories by category, market, certification and budget; support private label, design and function customization.

New Product Development Support

Connect factories with in-house R&D capabilities; introduce industrial design, mold and prototype resources; coordinate component cost optimization and supply chain integration.

Overstock & Used-Mold Matching

Connect overstock and used-mold resources to lower sourcing and sampling costs.

Logistics Recommendation

Provide container loading calculations and carrier recommendations to estimate shipping cost fast.

Cross-border Payment Services

Integrate cross-border collection tools with multi-currency accounts, compliant settlement and fund security management.

Supplier Financial Services

Provide factoring, accounts receivable financing and other supplier financial services to ease factory cash flow and ensure stable delivery.

AI Tools · ProBoost / WaClaw / Focus AI

Connect ProBoost (sourcing), WaClaw AI (short video) and Focus AI (imaging) smart tools.

Overseas Social · CrewForge

Provide CrewForge overseas social-media operation system to boost brand content abroad.

OEM/ODM Ordering Zone

Buyers and source factories negotiate directly

Start Your Sourcing Journey

Whether you need a single OEM product or multi-category supply-chain integration Cixi Hall delivers precise matching — free of charge